
Rated 4.8 out of 5 | Excellent
Project Overview
A family-run roofing business based in Epsom and the surrounding areas.
Strategy
When the business approached us they were generating 0-2 leads per day across all marketing channels. Like many businesses that we work with they mainly rely on word of mouth. Our target was to increase the number of leads over time to a consistent 15 leads per month from PPC and generally help them find a consistent stream of revenue and new high-value contracts.
The Strategy
Before our campaign setup, we had no previous data for how users would interact with the website and our ads, so we conducted some competitor analysis and benchmark research as a basis for setting up the initial campaigns. We focused on writing some strong ad copy that demonstrated the client’s unique selling points and strengths of the business.
We set up 3 Facebook image ads showing the before and after of the product. We also recorded 3 video ads, one testimonial, one owner interview and one of the latest roof that we’d installed. We created a seperate landing page with our formula that converted close to 10% of page visits.
We also ran Google ads campaigns targeting these terms. Clicks in this market have a high cost, so we monitored conversions closely and prioritised the terms likely to bring higher-value conversions while reducing or eliminating the phrases driving traffic but minimal conversions.
The Results
While this happened, we also increased the monthly website visitors from 390 in November 2020 to 794 by November 2021, an increase of 68.24%. At that point, our client had higher website traffic, and the quality was much better.
When the client first joined us in December 2024, in the first month we spent £996 and we got 66 leads. Of those leads we managed to close 7 new clients for the month.
What we’ve been able to do in the following 5 months is look at the numbers, what is working and isn’t working to optimise the ads – cutting what doesn’t work and doubling down on what does work. This is the advantage of spending longer on the campaign and being patient.
Now on month 6, we’ve spent just over £6,000 on Facebook ads, and returning £78,000 in revenue (12x return on investment).