The client, a resin driveways company based in Yorkshire was referred to us via a friend who is also using Clark Media for their business.
Strategy
We immediately went out the film on the latest driveway their team was working on. We put together 5 Facebook ads, comprising of 1 x testimonial video, 1 x quality of product video, 1 x message from the owner and then 2 x image ads that were highlighting a recent summer offer for 20% off.
We put together a funnel – a marketing technique that increases conversions more than a standard wbesite. This is where we were driving traffic through.
We also created our own AI that follows up with the leads and sends automated messages which increases our conversion rates.
The Results
In April, we generated the client an extra 10 jobs from our advertising. Which is worth £82,000 in revenue. All of those were resin jobs.