Rated 4.8 out of 5 | Excellent
The Business
A provider of portable restroom rentals for construction sites, events, etc… needed Clark-Media’s expertise to generate more online orders and ahchieve a clear return on investment (ROI). Due to the nature of its vertical, most users prefer phone calls to ordering online.
Our Objective
We evaluated the client’s current performance to establish appropriate goals and implement data-driven marketing strategies. Since the company had no Google Ads account data, we set up a new account to measure the client’s ad performance.
The clients website was also not sending any traffic data back to Google Analytics. We performed an account audit to ensure all tracking and conversions were set up correctly.
Strategy
We highlighted the importance of tracking and recommended call-only ads to address the client’s challenges.
Initially, we set up an excel spreadsheet where the employee receiving the calls would have to enter the details of the call and determine whether it was good quality.
Testing was also an imperative part of the initial PPC phase. Since the client wanted to expand into new locations, we did research on each potential new location and guided the client on which locations to launch first. This helped us understand which campaigns and PPC strategies were effective and implemented them across different campaigns and geographic locations as the business expanded.
The Results
Within only six months, we helped the client obtain a 203% increase in phone calls and an 89% improvement in conversion rate.
In addition, our data-driven advertising strategy successfully reduced the cost per acquisition (CPA) by -71% while increasing the click through rate (CTR) by 8%.
